terça-feira, 10 de abril de 2012

Intervenção urbana, essa moda podia pegar no Brasil!

Você sabe o que é intervenção urbana? De acordo com a Wikipédia Intervenção Urbana é um tipo de manifestação artística, geralmente realizada em áreas centrais de grandes cidades. Consiste em uma interação com um objeto artístico previamente existente (um monumento, por exemplo) ou com um espaço público, visando colocar em questão as percepções acerca do objeto artístico. Simplificando é usar o que temos a mão para impressionar, aqui no Brasil pouco se vê desse tipo de ação, e são paulo menos ainda graças a lei da cidade limpa, enquanto não vimos por aqui, vamos admirar o que acontece lá fora. Abaixo seguem 33 das melhores e mais criativas intervenções:

1. FedEx Kinko Office Products

Advertising agency: BBDO, New York, USA

2. Nike Football

Was that a BMW 7 series? Must be an expensive installation. (Advertising Agency: unknown)

3. Wrigley’s Orbit Ice Mints: Fresh Breath

The installations were an instant motive of interest for photographers, intriguing many tourists; becoming an attraction of their own. Following the success and attention generated, further installations are planned in various ski locations around Austria. (Advertising Agency: PKP BBDO, Vienna, Austria)

4. Pepperidge Farm Soft Bread: Pole vault mat

Advertising School: Miami Ad School

5. Pantene Anti-Breakage Shampoo

Advertising Agency: Grey Canada, Toronto

6. Mondo Pasta: Boat

To get Mondo Pasta on everyone’s mind, Jung von Matt, advertising agency from Germany created a bigger than life promotion at the most frequented place in Hamburg: the harbor. Huge  stickers of faces turned ships into permanent pasta slurpers. (Advertising Agency: Jung von Matt, Germany)

7. Bic Razor: Billboard

Advertising agency: unknown

8. Rodenstock Eyewear: Giant Banana Peel

A sculpture made by the Berlin artist Stefan von Essen which looks like a giant banana peel, was set in various shopping malls. Wearing bifocal glasses by Rodenstock you can’t overlook a slippery banana peel on the street. (Advertising Agency: Serviceplan, München/Hamburg, Germany)

9. Anti-smoking: Big Smoke

A car, crushed by a 7-foot cigarette, grabbed attention for National Non-Smoking Week and the British Columbia Lung Association. The car was placed at the Vancouver Art Gallery and used let people know that each year several thousand British Columbians die from smoking-related causes, while only a few hundred die in car accidents. (Credit: Smak, Vancouver)

10. Alliance Theatre: Pick

To promote the Alliance Theatre’s production of Cuttin’ Up, a play about the culture of the African-American barber shop, BBDO Agency created a guerilla campaign based on a classic icon that figures prominently in the play – the afro pick. (Advertising Agency: BBDO Atlanta, USA)

11. Terminix: Fries

“Termites Eat 24 hours a day.” (Advertising Agency: Publicis Dallas, USA)

12. Lego: Crane

As building companies in Chile don`t work on weekends, the guys at IDB-FCB decided to use the best located cranes on one most influential places of Santiago city as an ambient for Lego. The action consisted of hanging a giant fictitious Lego block from a crane. (Advertising Agency: IDB-FCB, Chile)

13. Woodland: Climbing Shoes

“Climbing Shoes” (Advertising Agency: unknown)

14. Rimmel Quick Dry Nail Polish: Fast

Advertising Agency: JWT London

15. Tibits Vegetarian Restaurant: Fork

“Very, very fresh vegetarian food.” (Advertising Agency: Wirz/BBDO Switzerland)

16. Nike Ball

Advertising Agency: unknown

17. McDonald’s: Massive McMuffin Breakfast

“Massive McMuffin Breakfast. Now being served.” (Advertising Agency: DDB, New Zealand)

18. Dulcolax: Toilet paper

Dulcolax is a stimulant laxative. (Advertising Agency: Euro RSCG, Dusseldorf, Germany)

19. Siemens Mixer

Advertising Agency: unknown

20. Penline Stationary: Strong Tape

Advertising Agency: Euro RSCG, Kuala Lumpur, Malaysia

21. Lashblast Length

“Extremely Long Brush. Extremely Long Lashes.”Advertising Agency: Saatchi & Saatchi Canada

22. Moserbaer: USB Truck

“Mega storage capacity.” (Advertising Agency: TBWA, Gurgaon, India)

23. McDonald’s: Pole

McDonald’s free coffee promotion. (Advertising Agency: Cossette West, Canada)

24. Zwilling Knives

To illustrate, that Zwilling produce very sharp knives, a giant mock-up was placed on top of street lamp posts to create an illusion that the knife can even slice through steel. (Advertising Agency: BATES MALAYSIA, MALAYSIA, Kuala Lumpur)

25. Formula Toothcare: Toothpicks

Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia

26. Martor Solingen: Extremely Sharp

Advertising Agency: unknown

27. Smart: Giant Bike Lock

Advertising Agency: BBDO, Toronto, Canada

28. Alteco Super Glue: Steel Span Wire

Advertising Agency: DDB China Group Shanghai, China

29. Durex Performa: Extra Time

Durex Performa is a condom that contains a special lube, Benzocaine, inside the sheath which helps the man to control climax and prolong excitement. Electronic boards were held up at half time and the end of matches to signify how much extra time will be played. Of course, with the branding of the boards, the extra time took on a whole new meaning and relevance! (Advertising Agency: McCann Erickson, Bangkok, Thailand)

30. Oltimer Restaurants: Tunnel

Special Poster for “Oldtimer”, a big Austrian chain for motorway rest stops. (Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria)

31. Coop’s Paints (Insurance Ad)

Advertising Agency: TM Advertising , USA, Dallas

32. Gorge Grown Farmers Market

Advertising Agency: Owen Jones & Partners, Portland, OR, USA

33. Powerhouse Gym

Advertising School: Savannah College of Art & Design, Savannah, USA

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